Case study · Software

Simpli Shop, Trades
& Fleet Pro

Marketing sites for software sold to repair shops, trade contractors and fleets. Each buyer works somewhere different, so each site is built from the material of that place.

ClientSimpli Software
WorkWeb design, 3D renders, build
Year2026
StatusLive
Simpli Shop Pro on a phone: dark cast-iron hero with a heavy condensed headline
Shop ProThe repair bay
Simpli Trades Pro on a phone: stencilled headline on yellow painted steel
Trades ProThe job site
Simpli Fleet Pro on a phone: wide worn headline on a riveted blue trailer side
Fleet ProThe truck yard
The brief

Look as tough
as the work.

The people who buy this software work with their hands. A soft, generic app page would tell them it was made for someone else.

So the three sites stay one family but stop sharing a look. They share the logo, the plain-spoken voice, heavy type, one working object in every hero and the same accessibility kit. Everything else comes from the buyer's own world.

Live

Simpli
Shop Pro

  • BuyerIndependent auto repair shops
  • MaterialBolted cast iron, oil-dark concrete, brushed steel
  • SignatureA press ram stamps APPROVED into a steel repair order when the visitor taps approve
  • TypeAnton with Libre Franklin
Simpli Shop Pro home page on desktop: the headline beside a press ram hanging over a stamped repair order and a phone showing the approve button
Simpli Shop Pro hero on a phone
Shop Pro features set as bolted iron plates: the whole shop on one board, and parts that actually track
Live

Simpli
Fleet Pro

  • BuyerTour, limo, trucking and delivery fleets
  • MaterialChipped blue paint on a riveted trailer side, red and white reflective tape
  • SignatureA yard board of steel tags that flip, turned by a rotary knob
  • TypeAnybody with IBM Plex Sans
Simpli Fleet Pro home page on desktop: a wide worn headline across a riveted trailer side, with the yard board below
Simpli Fleet Pro hero on a phone
Fleet Pro features as bolted steel plates of different sizes, led by dispatch and scheduling
Live

Simpli
Trades Pro

  • BuyerSolo and small trade businesses
  • MaterialMachine-yellow painted steel, a red-oxide steel column, formed concrete, hazard stripes
  • SignatureDrag a tower-crane hook along the jib to run a job from quote to paid
  • TypeSaira Stencil One with Barlow
Simpli Trades Pro home page on desktop: a stencilled headline on yellow painted steel beside a red-oxide column and a phone estimate
Simpli Trades Pro hero on a phone
The Trades Pro crane band: a hook on the jib carries a steel load over four job stages, from Quote it to Get paid
How it was made

Rendered,
not stocked.

Every hero is a 3D render made in-house: the casting, the column, the crane and the trailer are built and lit for each site, so none of it is a stock photo.

Each site has its own type pairing, its own heat colour and its own signature moment. Every one of those moments works by touch and keyboard, starts only when it is in view, and stays still for visitors who turn motion off.

Your turn

Want a site
built for
your customers?

Tell us where your customers work and what they care about. We'll show you what an elevated version of your site looks like.

Start a project