Fantadstic
A new home page for an app that turns a business's own website into ads. Instead of reading about it, visitors try it: swipe sample ads, keep or skip.


Show the ads,
not the promise.
An ad maker is easiest to believe when you can see the ads. So the hero is a deck of sample ads you can swipe, drag or use the arrow keys. Keep the ones you like, skip the rest.
The page colour changes with the ad on top, so the whole screen reacts to the deck. Every sample is clearly labelled as an ad for a made-up business.

Loud, then
easy to read.
A ticket-tape banner runs the ad types across the page, each word set in its own typeface. It has its own pause button, and it holds still for visitors who turn motion off.
Shops and brands come first in the examples, then services and trades. Pick a kind of business and the page shows starter ideas, with sample ads where there are some.

Want a site
built for
your customers?
Tell us about your business and we'll show you what an elevated version of your site looks like.